Anne Wojcicki and the Long Arc of 23andMe
A company that once represented the future of consumer health is now a cautionary tale. The lessons are more useful than the obituary.
Founders
Profiles, conversations, and lessons from the women building what's next.
Jenny Fleiss Built Rent the Runway, Then Built Something Different
The arc from co-founder of one of the defining companies of the 2010s to operator-investor in the 2020s shows what a second act looks like when it's built deliberately.
Payal Kadakia Built ClassPass and Walked Away. Here's What That Teaches.
The decision to step back from a company you founded is one of the hardest in business. Most founders get it wrong. She got it right.
Reshma Saujani Built a Movement and a Company. Most People Confuse Them.
Girls Who Code is famous. Marshall Plan for Moms is policy. The lesson is in how she built both differently.
Whitney Wolfe Herd Built the Business Most People Can't See
Bumble was the obvious story. The thing she actually pulled off is harder to copy.
What Sara Blakely Actually Built
Spanx made her famous. The thing she actually pulled off is more interesting than the legend.