Why We Built Daluz
A magazine should make you think, not just read. Here's what we're trying to do.
There are more business publications now than at any point in history, and somehow it's harder than ever to find writing about business worth reading.
Most of what gets published is one of three things: a press release dressed up as journalism, an SEO-optimized listicle that exists to rank for a keyword, or a profile so flattering it reads like the subject's mother wrote it. None of it changes what you think. Most of it doesn't even try.
We started Daluz because we wanted somewhere to publish the kind of writing we wanted to read — sharp, specific, willing to take a position, occasionally wrong but never boring. Pieces that take a real look at what's happening in business and leadership and say something about it. Pieces that profile founders without pretending they're saints. Pieces that argue.
We are particularly interested in women in business — as founders, operators, investors, and leaders — because the most interesting work happening in companies right now is disproportionately being done by people the legacy business press has historically undercovered. That's not a marketing position. It's just true. The category-defining founders of the next decade are already at work, and a lot of them don't look like the founders the last decade's magazines spent their time on.
That doesn't mean every story we publish is about a woman. It means our editorial lens is shaped by who we think is worth paying attention to, and our staff and contributors reflect that. We cover business, leadership, industry, and culture broadly — with a sharper sense of who's actually doing the work.
A few things you should know about how we operate.
We publish based on what we think is interesting, not what's optimized to rank. Some of our pieces are 800 words. Some are 3,000. We let the story decide.
We name names. If we say a strategy worked, we tell you who used it. If we say something is overhyped, we tell you what we mean. Vagueness is the easiest way to write something that says nothing, and we're trying to do the opposite.
We have a point of view. Magazines that try to be neutral on everything end up boring. We won't be reckless, but we will tell you what we think.
We hope you read something here that changes how you see something. That's the whole point.
Daluz Magazine is published by Daluz Communications, a global public relations and advertising firm.
— Daluz Editorial
